People have been latching onto Kendall Jenner’s controversial Pepsi ad, which was pulled due to an outcry of viewers saying it was insensitive.

Well, Hollywood heavyweight Alec Baldwin is actually on her side, blaming Kendall’s management for not seeing the obvious mistake early on.

“1- Don’t blame @KendallJenner for that spot. Kendall is still a very young, inexperienced woman in an awful business. Blame her management,” he tweeted. Later adding: “2- I remember when my daughter Ireland and Kendall were little kids in school. I think it’s unfair to rake these younger ppl over the coals,” and “3- The US is such a sadistically shame-based, blame-centered culture…”

1- Don’t blame @KendallJenner for that spot. Kendall is still a very young, inexperienced woman in an awful business. Blame her management

— ABFoundation (@ABFalecbaldwin) April 13, 2017

2- I remember when my daughter Ireland and Kendall were little kids in school. I think it’s unfair to rake these younger ppl over the coals

— ABFoundation (@ABFalecbaldwin) April 13, 2017

3- The US is such a sadistically shame-based, blame-centered culture…

— ABFoundation (@ABFalecbaldwin) April 13, 2017

When confronted by a guy asking Alec at what age Kendall should be “responsible for herself,” the actor responded: “@JeffreyDCash @KendallJenner Well, Jeff, Id giv her a bit more time 2 develop courage/ability 2 make her own, better decisions. U obviously know f*** all about show biz,” later saying that his comments were “uninformed.”

@JeffreyDCash @KendallJenner Well, Jeff, Id giv her a bit more time 2 develop courage/ability 2 make her own, better decisions. U obviously know f*** all about show biz.

— ABFoundation (@ABFalecbaldwin) April 13, 2017

@JeffreyDCash @KendallJenner Bc your comments are so uninformed

— ABFoundation (@ABFalecbaldwin) April 13, 2017

@JeffreyDCash @KendallJenner Are you a male model, Jeff?

— ABFoundation (@ABFalecbaldwin) April 13, 2017