We brought you the story yesterday about how Pepsi’s new commercial was drawing criticism, and today the company has pulled the ad because of it.

“Pepsi was trying to project a global message of unity, peace and understanding. Clearly we missed the mark, and we apologize,” the company said in a statement. “We did not intend to make light of any serious issue. We are removing the content and halting any further rollout. We also apologize for putting Kendall Jenner in this position.”

Many felt the ad was inappropriately using the Black Lives Matter movement and social justice to sell their product. Previously, in a statement to CNN, Pepsi said, “This is a global ad that reflects people from different walks of life coming together in a spirit of harmony, and we think that’s an import message to convey.