LeBron James’s Company Signs Major Deal With Universal Pictures
LeBron James just landed a hell of a deal!
The superstar’s entertainment brand, SpringHill Company, signed a four-year, first-look film deal with Universal Pictures, according to Variety. The company joins numerous other high-profile term deals.
“LeBron, Maverick and the team at SpringHill are content creators with a purpose, and we’re excited to partner with filmmakers who challenge us to tell stories that move culture forward,” Donna Langley, chairman of Universal Filmed Entertainment Group, said in a statement. “SpringHill’s projects are compelling, entertaining, inspiring and aim to start important conversations, which we need now more than ever.”
Maverick Carter, the company’s co-founder, also commented on the deal and explained what this means for the company moving forward.
“With Universal, we’re aligned in making sure socially conscious and purposeful elements are felt in all of our stories, whether it’s a drama, comedy, family or even a horror film,” Maverick said.
The first project is Catch the Wave, a story centering around a young African American woman whose “spark with a Black surfer opens up her world to romance and the untold history of Manhattan Beach’s ‘Bruce’s Beach.'”
“As the market changes, we’re positioned well to work with the new voices that everyone is craving, but telling stories poised for wide release and tailored for the streaming marketplace,” SpringHill’s chief content officer James Henderson said.
As for LeBron, of course he’ll be starring in the new Space Jam film, which will be released next year. Currently, he’s gearing up for the NBA Finals.
It’s always exciting to see new ideas being created! Best of luck.