Selena Gomez’s Rare Beauty Gives $100 Million to Underserved Communities

Selena Gomez’s brand Rare Beauty has yet to hit stores but already it’s doing incredible things to help with self-acceptance and mental health.

The singer’s forthcoming beauty brand announced the launch of Rare Impact Fund, setting an ambitious goal of raising $100 million over the next 10 years to connect people in underserved communities with mental health services.

“I’m so grateful to be surrounded by a team that’s helped make the Rare Impact Fund a reality,” she said in a press release. “Since the brand’s inception, we wanted to find a way to give back to our community and further support people who needed access to mental health services, which have had a profound impact on my life.”

As part of the effort, 1 percent of all Rare Beauty sales will be donated to the Rare Impact Found to provide tools, resources and support to those struggling with their mental health, according to the press release.

“Rare Beauty is focused on helping people feel more connected to one another and less alone in the world,” the singer continued. “The Rare Impact Fund will make a direct impact on many lives and, ultimately, make a difference in the world. I’m proud of the work we’ve begun to do with our partners to offer these services to anyone who needs support.”

“Together, we are better, and because we know we can’t do this alone, we’ve established the Rare Beauty Mental Health Council comprised of leading mental health experts and professionals with lived experience to help steer our impact efforts,” the brand itself wrote on Instagram.

Wow. Now this is what giving back looks like! Thank you, Selena.