Kanye West is hoping to be the next Kylie Jenner, it seems.

The rapper is hoping to expand his Yeezy brand into popular beauty products in the future. Earlier this month, his intellectual property holding company, Mascotte Holdings, Inc. filed an application to trademark the Yeezy brand in the area of cosmetics, according to reports.

The category includes makeup like foundation, concealer and more, toothpaste, deodorant, perfume, self-tanning lotions and hair care products among other products. 

Furthermore, the application included things like incense, room fragrances, scented stones, aromatherapy pillows and more.

It’s not clear if Kanye has any immediate launch plans, but clearly he’s in it for the long haul.

We shall see how it turns out!