After winning a SAG Award over the weekend, Joaquin Phoenix went to comfort pigs at a Los Angeles slaughterhouse.

Immediately after the ceremony, he traveled to the Farmer John Cloughtery Packing Co., where he joined others “bearing witness” to pigs entering the slaughterhouse in an event hosted by Los Angeles Animal Save, reports People magazine.

“Most people don’t really know of the torture and murder in the meat and dairy industry,” he told vlogger Jane Velez-Mitchell in a video shared on Facebook. “I’ve seen it for what it is, so I have to be here.”

He continued: “We have moral obligations to talk about it and expose it for what it really is. We are so indoctrinated with these happy images of animals on farms, on the covers of meat containers, at restaurants and it’s a lie. I think people need to know the truth and we have an obligation to do that. Those of us that have seen it for what it really is, we have an obligation to expose it, so I have to be here.”

Wow! Still in his tux, Joaquin decided to raise awareness for the cause. What will he do if he wins an Oscar? That’s the real burning question…