Spotify Now Has 100 Million Paid Subscribers
It’s official! Spotify just hit 100 million paid subscribers, and nearly 217 million active monthly users, according to their recent report.
Now the service is apparently looking to grow its advertising and video revenue, which will undoubtedly change the game in music streaming demand.
“Competition is not a big factor of us. It’s really all about growth,” CEO Daniel Ek said. “The music industry market is way bigger than most people realize. There’s a billion customers in the world that are consuming music. We are all trying to get the music industry into streaming, and that’s a cyclical trend that will keep going for at least another five or ten years.”
Well now all we want to do is listen to Spotify. What’s your favorite thing to listen to on Spotify? Let us know in the comments below.