Will You Watch Gwyneth Paltrow’s Goop On Netflix?

Gwyneth Paltrow is turning her lifestyle and wellness website, Goop, into a docuseries on Netflix. She has also inked a podcast partnership deal with Delta Airlines and a slew of other programming centered around beauty, food, and books.

“We were speaking to the platform question, and where our people are. They’re watching Netflix. Some of the more strategic, bigger stories we want to tell require a TV budget. Obviously, there’s no better partner in that,” chief content officer Elise Loehnen told Variety of the deal.

The untitled series will hit Netflix this fall and consist of 30-minute episodes hosted by Elise and Gwyneth, according to a statement. The team will utilize experts, doctors, and researchers to examine issues relating to physical and spiritual wellness.

“Gwyneth is a highly visual, tactile person. The quality of everything that we produce is very important to her,” Elise said. “She’s always looking for white space. Whether it’s developing physical products or thinking of content. With this show, I think she’s only really interested in opportunities where we can uniquely be ourselves and do things potentially disruptive.”

Goop is also developing standalone podcasts with in-house beauty expert Jean Godfrey-June, a food program hosted by an award-winning chef, and a Goop book club featuring author interviews and reviews.