Apparently, a jewelry company says the marketing of its new Sarah Jessica Parker collection was a complete “Failure to Launch,” reports Page Six. And it’s all Sarah’s fault.

Kat Florence Design Limited claims she signed a $7.5 million endorsement deal with it in October 2015 that would allow the company to use her name and face to promote its “Sarah Jessica Parker D-Flawless Diamond collection.” Allegedly she’s already been paid half that amount. According to the deal, she needed to promote the line at events and attend the opening of a London store location of the brand, says the lawsuit.

But she did not, supposedly, as she was too busy promoting her HBO show Divorce as well as her perfume.

“[Parker] even refused to do the simplest of marketing and promotion such as follow [Kat Florence Design] on Instagram,” the court documents state.

“The failure of [Parker] to participate during this time period has resulted in the loss of the line, the loss of the London store, the loss of goodwill and has severely damaged the reputation of [Kat Florence Designs],” the suit claims.

Read more at Page Six.