Twitter is lashing out at Kim Kardashian for seemingly using blackface to promote her upcoming makeup line.

Clearly, people were quick to notice:

#KKWBEAUTY Creme Contour & Highlight Kit 6.21.17 https://t.co/PoBZ3bhjs8 pic.twitter.com/hXLa3XHuVB

— Kim Kardashian West (@KimKardashian) June 14, 2017

You dont have to do blackface pic.twitter.com/MLcJ5Hbg9R

— Wynters (@Sacha_Wynters) June 14, 2017

Black women get told to lighten meanwhile Kim spends her entire career in perpetual Black face and is lauded for her beauty. https://t.co/Nkbps038nl

— Austin Wines (@seniWnitsuA) June 14, 2017

Wow Kim! You’re so beautiful even in blackface! For reparations can you plz send me zebra Yeezys in sz 13. Love you!!!!

— Popozão Papi (@LanePiffin) June 14, 2017

I love Kim but that’s def black face in the form of makeup she is no where near that dark

— Jasmin Leigh (@RealJasminLeigh) June 14, 2017

Kim K did blackface. Which is why she deleted her tweet. But I won’t get into that bc I know how delusional her Black & non Black stans are.

— Cole Turner’s wife (@WickedBeaute) June 15, 2017

hey it looks like your editor made a mistake, here’s what you really look like (luv u tho!) pic.twitter.com/Jnoi46OKzL

— 💖 ｄｏｅ ｌｏｖｅりんです 💖 (@michishiges) June 14, 2017

H/T: Marie Claire