A slew of big advertisers said this week that they are taking steps to ensure their commercials will not run on Fox News Channel’s O’Reilly Factor following several claims of Bill O’Reilly’s sexual harassment allegations, Variety reports.

Donna Boland, manager of corporate communications for Mercedes Benz USA, said in a statement: “The allegations are disturbing and, given the importance of women in every aspect of our business, we don’t feel this is a good environment in which to advertise our products right now.”

Hyundai also released a statement, saying they are “reallocating” commercials slated to appear on the program “due to the recent and disturbing allegations. As a company we seek to partner with companies and programming that share our values of inclusion and diversity. We will continue to monitor and evaluate the situation as we plan future advertising decisions.”

BMW and Allstate insurance, Sanofi US, Mitsubishi, and Ainsworth Pet Nutrition are also taking steps to back away.

Oh man… this can be bad.