The words “Joe Jonas” and “underwear” go together like peanut butter and jelly for a lot of people, but there are some who are just not feeling it: Joe’s friends.

As we know, Joe is the new face (and body!) for the recent Guess underwear campaign, and his scantily clad image can be seen all over town. In a recent interview with People, Joe talked about how his friends would prefer to see a little less of him. Literally. He said:

“Yeah, it’s pretty funny. My friends who don’t want to see that … like, my buddy who’s a real estate agent in L.A., his office is right near [the billboard], and he drives by on La Cienega every day. He’s like, ‘Screw you!’ He’s sending me pictures, like, ‘I hate this. Why do I have to look at this?’ I love it. It’s torture for him.”

Unlike his friends, Joe has become pretty used to be on display in his skivvies. He said:

“It’s one of those funny things where the moments off-camera are when you’re laughing because you’re walking around casually in your underwear talking to people, grabbing catering and whatnot. I’d find myself talking to a friend, and then he was like, ‘Dude, this is really weird; you’re talking to me, and you’re just in your underwear.’ ‘Oh, yeah, I forgot!'”

Well, guess it’s just a case of different strokes for different folks!