Page Six is reporting that E! Networks anchor show “Keeping Up With the Kardashians” ratings have been on a major decline. The report also states that the network would like to give daytime TV a try by producing a pop culture obsessed panel show that targets millennials and also rivals such established shows like The View and The Real.

E! has had success with talk shows in the past with shows like Chelsea Handler’s “Chelsea Lately” and Joel McHale’s “The Soup”

A spokesperson for the network told Page Six:

“We will be conducting a test run of our successful fast-paced, ­water-cooler digital format in daytime later this month. This is completely unrelated to our successful slate of reality programming, including pop-culture phenomenon [‘Kardashians’], which remains one of the most-watched series in cable.”