Joaquin Phoneix has taken part in a new campaign with People for the Ethical Treatment of Animals (PETA) called, “Change the World From Your Kitchen. Go Vegan.”

In the campaign video, the actor and longtime animal rights advocate, speaks from his own kitchen and encourages animal lovers to go vegan.

“There’s so much pain in the world that we are powerless over, but being party to animal suffering is not one of them,” he says in the clip.

The message is also paired with undercover footage from PETA’s recent investigation into a major U.S. egg farm, where the organization says they found severe overcrowding and cruel euthanization methods.

“It’s easy to escape personal responsibility by actively avoiding the truth. But I hope you will join me in rejecting animal cruelty,” he says.

Watch the full spot below: