Equinox Donates $1M to Charities After Trump Scandal

Equinox seems to be trying to revitalize their image.

After a weeklong PR nightmare when members learned major investor Stephen Ross hosted a political fundraiser for Donald Trump, chairman Harvey Spevak announced this week that the gym will donate $1 million to five charities.

“Many of you have asked for clarification on Stephen Ross’s investment in Equinox. Mr. Ross is not the majority investor in Equinox. He is one of the investors including myself. He does not run the company. I do. I am the Executive Chairman of Equinox and have led the vision and strategic direction of the company since I joined in 1999. Our focus has always been about building a community centered on our values, not politics,” he said in a memo to staff, as reported by Page Six.

Equinox and SoulCycle faced backlash after it was revealed Stephen was hosting a Trump fundraiser. Do you think this will help Equinox’s image?

Leave a Reply

Your email address will not be published.