Beyoncé Will Design Clothing And Footwear For Adidas!
Are you ready for this? It’s been announced that Beyoncé will be partnering with Adidas as its new creative partner.
As part of the deal, the star will be developing a line of products ranging from sportswear to lifestyle — and that includes shoes and clothing. YES!
Additionally, Adidas will be relaunching Beyoncé’s brand, Ivy Park, which had previously been with Topshop. Of course Bey will still retain owernship of Ivy Park, but at least this way it ensures that it will live on!
“This is the partnership of a lifetime for me,” she said in a press release announcing the partnership. “Adidas has had tremendous success in pushing creative boundaries. We share a philosophy that puts creativity, growth and social responsibility at the forefront of business. I look forward to re-launching and expanding Ivy Park on a truly global scale with a proven, dynamic leader.”
We’re all for this!