Smirnoff Vodka Is Now Non-GMO, And Jonathan Van Ness Is All About It!

Cindy Ord / Getty
Cindy Ord / Getty
Cindy Ord / Getty
Cindy Ord / Getty
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Last night, Hollywood Holler was there when Smirnoff vodka unveiled its new look with new friend, Queer Eye’s Jonathan Van Ness. Smirnoff No. 21 is now made with non-GMO corn, which is a pretty big deal!

The company brought a cornfield and more corn-inspired elements to New York City with Instagram-worthy art installations, delicious non-GMO and gluten-free cocktails. Trust us when we say it was one hell of a party. 

Of course, Jonathan spent the night strutting his way through the fabulous corn maze, shaking things up behind the bar and joining fellow partiers to dance the night away in celebration, but before that, he kicked off the night by leading everyone in a toast to Smirnoff’s new status. 

“We love Smirnoff honey, because she’s made in America, a double gold winner,” he toasted. “And — just in case you forgot — she’s now non-GMO and she’s always been gluten free. What’s not to love, right?!?”

He added, “And what about this new Smirnoff bottle? She has a new look that’s giving real retro-vibes!” 

Check out a couple awesome cocktails we KNOW you’re going to love: 


  • 1.5 oz. Smirnoff No. 21 Vodka (now non-GMO!)
  • 1/4 cup Fresh Corn Kernels
  • 0.5 oz. Fresh Lemon Juice
  • 0.25 oz. Agave Nectar
  • 2 Basil Leaves
  • 1 dash Chili Powder
  • 1 Corn Round

Instructions: Muddle the corn, lemon juice and agave nectar in a cocktail shaker. Add Smirnoff, basil leaves and ice, then shake well. Strain into a coupe glass and garnish with a dash of chili powder on top and a corn round on the rim.


  • 1.5 oz. Smirnoff No. 21 Vodka (now non-GMO!)
  • 4 Blackberries
  • 1 Rosemary Sprig
  • 0.75 oz. Fresh Lemon Juice
  • 0.5 oz. Agave Nectar
  • 2 oz. Club Soda

Instructions: Combine Smirnoff Vodka, blackberries, lemon juice, and agave nectar to a shaker with ice. Shake well and strain into a Tom Collins glass with ice. Top with club soda and garnish with a rosemary sprig.

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