Are Kylie Jenner’s Instagram Posts Making Her $1 Million Each?

I think people are underestimating the power of Instagram posts when it comes to the Kardashians. Apparently, according to a new report, ever post on Kylie Jenner’s Instagram is worth $1 million each.

D’Marie Analytics, the a social media measurement firm behind the study, looked at engagement stats about how many/much people interact with Kylie’s posts—i.e. liking them, clicking on them, or commenting on them, as Marie Claire points out.

“Influencer valuations move up and down like the stock market, but Kylie is methodical about consistently generating aspirational content for her social audience, without jeopardizing authenticity,” Frank Spadafora, the CEO of D’Marie Analytics said.

Posting about products like Sugar Bear Hair Gummies, Fit Tea Wraps, and her own Kylie Cosmetic products on Instagram continually brings her profit because people actually buy what she promotes.

H/T: Marie Claire

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