A Tennessee woman’s video of her young son crying and recounting being bullied at middle school has gone viral, and now celebrities are coming out in support of him.

The video came to Facebook on Friday after she’d picked up her son because he was too afraid to go to lunch. In the video, Keaton said other students call him ugly and make fun of his nose and tell him he has no friends. At one point, milk was poured on him and ham was put down his clothes.

“Just out of curiosity, why do they bully?” Keaton said. “What’s the point of it? Why do they find joy in taking innocent people and find a way to be mean to them? It’s not OK. People that are different don’t need to be criticized about it. It’s not their fault. If you are made fun of, just don’t let it bother you.”

On Twitter, Tennessee Titans tight end Delanie Walker invited the Jones family to an upcoming game, while University of Tennessee wide receiver Tyler Byrd said he and several teammates plan to visit Keaton at school.

Country music star Kelsea Ballerini tweeted that the next time she comes home to her native Knoxville, she wants to be with Keaton to witness the bullies apologize.

Retired race car driver Dale Earnhardt Jr. said on Twitter he wants Keaton to “add me to your long list of friends,” and Snoop Dogg said on Instagram that Keaton “has a friend for life” and that “love is the only way to beat hate.”