‘Cash Me Outside’ Girl Sues Gaming Company For Using Her Phrase
Talk about a super extended 15 minutes.
Danielle Bregoli, better known as the “Cash me outside, how bow dah” girl from Dr. Phil, wants to “cash” in on her phrase.
The 14-year-old and her mother, Barbara Ann Bregoli and their company, Dani B Holdings LLC, filed a trademark lawsuit on Thursday against three gaming companies and two individuals who developed and published two apps under Anonymous Games Inc. called “Cash Me Outside” and “How Bout Dat.”
The lawsuit was filed in a federal court in South Florida, and seeks at least $1 million, stating that the Bregolis should receive all gross revenue from the game. The complaint states that the app uses Danielle’s voice saying the phrase and an avatar of her likeness, and that it has become the No.1 downloaded game on the iTunes store.
The teen appeared on the September Dr. Phil episode, “I want to give up my car-stealing, twerking 13-year-old daughter who tried to frame me for a crime.” During the live taping, she told the audience, “Cash me outside, how bow dah,” implying that if they want to confront her, they could take it outside without the cameras rolling.
The phrase caught on, and business managers assisted the Bregolis in starting Dani B Holdings to allow them to profit from public appearances and merchandise featuring the phrase.
The problem, though, is they did not officially trademark the phrase until May 3, according to the online records of the United States Patent and Trademark Office. Since the game was approved on January 26, over three months before the trademark, the case will likely be dismissed.
According to the Apple Inc. Itunes application store, Anonymous Inc. has since changed the app’s name to “Get Cash Outside” and no longer has the other app “How Bout Dat.” In addition, they removed her catchphrase and replaced it with, “That’s lit.”
How Bout Dat?