Is Richard Simmons eyeing a major comeback?

Apparently, the fitness guru just inked a deal on some new merchandise, reports License Global.

Prominent Brand + Talent, co-founded by Richard’s longtime manager Michael Catalano, is hoping to create a new line of Richard Simmons products.

Michael said to NY Times that it’s “possible” Richard would be willing to make a public appearance in order to promote these products, but added that it will “be determined.”

Of course, Richard’s reclusiveness has been making news recently, and even spawned a hit podcast “Missing Richard Simmons,” which has been quite controversial in itself. But even his manager admitted to NY Times that even though the podcast had a lot of mistruths, it did make a lot of young people aware of him — so with the bad come good?

“I’m very conflicted about the podcast,” Michael said. “I was not happy with a lot of the mistruths that were represented there. It also didn’t really uncover or reveal anything new that hasn’t been reported previously. And I think in many ways that was difficult for Richard to have to live through again… Certainly I would say, without a doubt, a younger demo is aware of Richard as a result. At the end of the day, if it helps deliver his message to people who were unaware of it previously, fantastic. That’s what Richard’s mission has always been.”

“Richard Simmons is a beloved American icon and a proven retail brand,” Dan Levin, managing member of Prominent Brand + Talent, said in a statement. “Everything he stands for has been the gold standard in health and wellness. He has paved the way for every subsequent fitness personality in this country, yet none of them have matched the impact of Richard’s indelible imprint on America’s psyche. Prominent is proud to represent Richard Simmons and has plans to launch a global line of thoughtful motivation and inspiration-based products that will achieve the tenets Richard has always espoused–love yourself no matter what you weigh, make time to do good for others and laugh a little.”